Effective Date: September 7, 2026

Eich’s Sports, Inc. (“Eich’s Sports,” “Eich’s,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us.

This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, shop online, place an order through an Eich’s Sports Team or Spirit Store, submit a form, sign up for communications, or otherwise interact with us online.

By using our website, you acknowledge the practices described in this Privacy Policy.

The information we collect depends on how you interact with Eich’s Sports and our website.

We may collect personal information that you voluntarily provide, including:

• Name
• Email address
• Telephone number
• Billing and shipping address
• Organization, school, team, or business affiliation
• Information submitted through contact, quote, team store, employment, or other website forms
• Account information, if applicable
• Order details and purchase history
• Product selections, sizes, colors, quantities, and customization information
• Names, numbers, or other information submitted for personalized merchandise
• Communications you send to Eich’s Sports
• Information provided when signing up for newsletters, promotions, or other marketing communications

Please do not submit sensitive personal information through general website contact forms unless specifically requested.

When you purchase merchandise through our website or an Eich’s Sports online store, we may collect information necessary to process and fulfill your transaction, including the products purchased, order amount, shipping or pickup information, transaction status, and related order information.

Payments for online purchases may be processed by third-party payment processors or e-commerce providers.

When you enter payment card or other financial information, that information may be collected and processed directly by the applicable payment provider rather than stored directly by Eich’s Sports.

Those providers process payment information according to their own privacy policies, security practices, and terms.

Eich’s Sports may receive limited information related to the transaction, such as payment confirmation, transaction identifiers, payment status, and limited payment details necessary for order processing, accounting, refunds, or customer service.

When you visit our website, certain information may be collected automatically through cookies, server logs, analytics tools, and similar technologies.

This information may include:

• IP address
• Browser type
• Device type
• Operating system
• Pages viewed
• Referring website
• Date and time of visits
• General geographic information
• Website interactions and navigation
• Other technical information about how visitors use our website

We may use this information to operate and improve our website, understand how customers use our site, diagnose technical problems, maintain security, and improve the customer experience.

Our website and third-party service providers may use cookies and similar technologies.

Cookies are small files placed on your computer, phone, or other device that help websites function properly and may provide information about how visitors use a website.

Cookies may be used to:

• Maintain shopping-cart functionality
• Remember selections or preferences
• Provide website security
• Understand website traffic and visitor behavior
• Improve website functionality and performance
• Measure the effectiveness of marketing or advertising
• Provide other features necessary to operate our website and online stores

Some cookies may be placed by third-party providers that supply website, analytics, payment, security, marketing, or other services to Eich’s Sports.

Most browsers allow you to control or disable cookies through browser settings. Disabling certain cookies may affect the functionality of our website, including online shopping features.

Our website may use Google reCAPTCHA or similar technologies to help protect forms and website features from spam, fraud, abuse, and automated activity.

Use of Google reCAPTCHA may involve the collection of technical information by Google and is subject to Google's applicable privacy policies and terms.

We may also use third-party companies to provide services such as:

• Website hosting
• E-commerce and online-store functionality
• Payment processing
• Email and marketing communications
• Analytics
• Fraud prevention and website security
• Shipping and order fulfillment
• Customer service
• Business operations

These providers may receive or process information when reasonably necessary to perform services on our behalf. Their handling of information may also be governed by their own privacy policies and terms.

Eich’s Sports may use information we collect to:

• Process, fulfill, and manage orders
• Process payments, refunds, and exchanges
• Arrange shipping or store pickup
• Operate Team and Spirit Stores
• Produce personalized or custom merchandise
• Communicate with customers about orders
• Respond to questions, requests, quotes, or customer-service inquiries
• Provide information about products and services
• Maintain and improve our website and online stores
• Understand how visitors use our website
• Send marketing communications when permitted
• Prevent fraud, spam, misuse, and security incidents
• Maintain business, accounting, and transaction records
• Enforce our policies and agreements
• Protect the rights, property, and safety of Eich’s Sports, our customers, employees, and others
• Comply with applicable laws, regulations, legal processes, and governmental requests

Eich’s Sports does not sell or rent your personal information to third parties for their own independent marketing purposes.

We may share information with trusted service providers when reasonably necessary to operate our business or provide services to you.

These may include companies that assist us with:

• Payment processing
• Website and e-commerce services
• Shipping and delivery
• Email communications
• Analytics
• Website security
• Technology and hosting
• Order processing and fulfillment
• Professional, accounting, or legal services

We may also disclose information when required by law, court order, subpoena, governmental request, or when reasonably necessary to protect Eich’s Sports, our customers, employees, property, or legal rights.

If Eich’s Sports is involved in a merger, acquisition, sale, restructuring, or other business transaction, information may also be transferred as part of that transaction as permitted by law.

If you choose to receive promotional emails from Eich’s Sports, we may use your email address to send information about products, sales, promotions, events, Team and Spirit Stores, and other Eich’s Sports news.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in those communications.

Even if you unsubscribe from promotional communications, we may still send non-promotional communications when necessary, such as order confirmations, pickup notifications, transaction information, or responses to customer-service requests.

We may retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including processing orders, maintaining business and accounting records, resolving disputes, preventing fraud, enforcing agreements, and complying with legal obligations.

Retention periods may vary depending on the type of information and the reason it was collected.

Eich’s Sports takes reasonable administrative, technical, and physical measures designed to protect personal information from unauthorized access, loss, misuse, alteration, or disclosure.

However, no website, electronic transmission, payment system, or method of data storage can be guaranteed to be completely secure. Therefore, we cannot guarantee the absolute security of information transmitted to or stored by us or our service providers.

Customers should also take reasonable precautions when using the Internet and protect passwords and account information where applicable.

Our website may contain links to websites or services operated by third parties, including manufacturers, suppliers, schools, organizations, social-media platforms, payment providers, and other businesses.

Eich’s Sports is not responsible for the privacy practices, security, content, or policies of third-party websites or services.

When you leave our website or interact directly with a third-party service, we encourage you to review that company's privacy policy.

Our website and online shopping services are intended primarily for parents, guardians, coaches, school personnel, businesses, organizations, athletes, and other customers and are not directed toward children under 13.

Eich’s Sports does not knowingly collect personal information directly from children under the age of 13 through our website without appropriate parental or guardian involvement or consent where required by law.

Parents and guardians purchasing products for children may provide information necessary to complete an order, such as a child's name, apparel size, team information, jersey number, or personalization information.

If you are a parent or legal guardian and believe that a child under 13 has submitted personal information directly to us without appropriate authorization, please contact Eich’s Sports so that we can review the situation and take appropriate action.

You may contact Eich’s Sports if you would like to:

• Ask questions about our privacy practices
• Request correction of inaccurate contact information
• Request that we update certain information associated with you
• Unsubscribe from marketing communications
• Ask questions about information you have provided to us
• Make another privacy-related request

Certain information may need to be retained for legitimate business, accounting, fraud-prevention, transaction, or legal purposes even after a request is received.

We may need to verify your identity before completing certain requests.

We may update this Privacy Policy periodically to reflect changes in our website, technology, business practices, services, or legal requirements.

When changes are made, the updated Privacy Policy will be posted on this website and the Effective Date at the top of the policy will be revised.

We encourage visitors to review this Privacy Policy periodically.

If you have questions, concerns, or requests regarding this Privacy Policy or how Eich’s Sports handles personal information, please contact us:

Eich’s Sports, Inc.
Website: www.eichssports.com

You may also contact either of our Eich’s Sports retail locations using the contact information provided on our website.